This Privacy Policy describes how, BASF Corporation and all its US Sites and US subsidiaries ("BASF," "we," "us," or "our") may collect information about you during your visit to this website (www.basf.com) or other websites or platforms controlled by BASF that direct visitors to this Privacy Policy ("Website"), as well as when you purchase our products and services, or otherwise communicate or interact with BASF in person or electronically. BASF values your privacy and is providing this Privacy Policy to describe the information we collect and how that information may be used, disclosed, transferred, retained or otherwise processed. By visiting our Website, purchasing our products or services, or by otherwise interacting with us online or offline, you are agreeing to the terms of this Privacy Policy. Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in the Disclaimer.
Please be aware that our Website and our products and services are directed to individuals in the United States of America. If you are located outside of the United States and choose to visit our Website or other BASF websites and platforms, or purchase our products or services, or otherwise communicate or interact with BASF in person or electronically, please be aware that your information may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin, and you do so at your own risk.
Natural persons who reside in the State of California should review the Notice for California Residents below. You may have additional rights under California law.
If you have any questions or for more information about our Privacy Policy and the practices set forth here, please contact us at:
BASF Corp.
Attention: Data Privacy Officer
100 Park Avenue
Florham Park, NJ 07932
Telephone: 800-831-2191
Email: Privacy.Team.BASF.Corp@BASF.com
We collect or receive the following types of information:
We may collect your personal information, such as name, company name, IP address and email or physical address, from you directly, or indirectly, through business relationships, or from publicly available online sources. We will collect, use, disclose, transfer, retain or otherwise process your personal information in accordance with this Privacy Policy.
If you purchase our products or services, a third-party payment processor may receive access to your payment information (such as credit card number and billing address) for the sole purpose of processing transactions. Any such payment processors will be bound to maintain all such personal information in a secure environment, keep it confidential and not use or disclose such information for any purpose other than to validate purchases.
We collect information using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive (or other storage medium) so that your computer or device will “remember” information about your visit. We use both first and third-party session cookies and persistent cookies. Where available, the ability to accept cookie placement may be found in a cookie banner first displayed on the Website and, if available, in the cookie preferences.
Below is a general primer on session and persistent cookies; information collected by cookies depends on its particular purpose and the cookie preferences, if available, may have additional information. For more information, please see Information from Third-Party Analytics Providers below.
In some cases, we may associate information that you have provided to us (e.g., email address) with the cookies that we use. In addition to facilitating the purposes described above, this is useful in understanding your engagement with other content related to our Website or other BASF websites or platforms (e.g., email open rates, URL click-throughs).
If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device and, where available, may decline the placement using a cookie banner. Please consult your browser’s documentation for information on how to do this and how to delete persistent cookies via your browser. However, if you decide not to accept cookies from us, certain aspects of our Website or other BASF websites or platforms may not function properly or as intended.
We may use one or more third–party analytics services to evaluate your use of our Website or other BASF websites or platforms, as the case may be, by compiling reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, recordings of site and/or screen interactions, and other similar usage data) and analyzing performance metrics. These third parties use cookies and other technologies to help collect, analyze, and provide us reports or other data.
By accessing and using our Website or other BASF websites or platforms, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website or other BASF websites or platforms.
Notice for California Residents
This Notice for Texas and Nebraska Residents (“Notice for Other US States” or “Notice”) is a supplement to our Privacy Policy and applies to the “personal information,” as such term is defined in applicable laws. This Notice applies to natural persons who reside in the States of Texas and Nebraska and interact with BASF in an individual or household context (“consumer” or “you”). Any capitalized terms or other terms not defined in this Notice shall have the meaning ascribed to them elsewhere in the Privacy Policy or Disclaimer or, if not defined herein or elsewhere in the Privacy Policy or Disclaimer, then applicable law. To the extent of any conflict between this Notice and any other provision of the Privacy Policy, this Notice shall control only with respect to Texas or Nebraska residents and their personal information. If you are located elsewhere, please see the rest of our Privacy Policy above. This Notice for Other US States does not apply to personnel or job applicants.
Notice for Texas and Nebraska Residents
This Notice for Texas and Nebraska Residents (“Notice for Other US States” or “Notice”) is a supplement to our Privacy Policy and applies to the “personal information,” as such term is defined in applicable laws. This Notice applies to natural persons who reside in the States of Texas and Nebraska and interact with BASF in an individual or household context (“consumer” or “you”). Any capitalized terms or other terms not defined in this Notice shall have the meaning ascribed to them elsewhere in the Privacy Policy or Disclaimer or, if not defined herein or elsewhere in the Privacy Policy or Disclaimer, then applicable law. To the extent of any conflict between this Notice and any other provision of the Privacy Policy, this Notice shall control only with respect to Texas or Nebraska residents and their personal information. If you are located elsewhere, please see the rest of our Privacy Policy above. This Notice for Other US States does not apply to personnel or job applicants.
We collect information that identifies or is reasonably capable of being associated with, directly or indirectly, with a particular consumer (“Personal Data”). This Personal Data will be contained in records, electronic or physical, that are subject to retention requirements under BASF policy or law. Records that contain Personal Data will be retained as long as reasonably necessary to fulfill the disclosed purpose of the collection after such retention requirement expires. In particular, we have collected the following Categories of Personal Data from consumers preceding the Last Update:
Identifiers A real name, postal address, pictures, video; unique personal identifier, online identifier, IP address, email address, account name, driver’s license number, or other similar identifiers. |
Commercial information Records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies. |
Internet or other similar network activity Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. |
Disclosing Personal Data
Table II sets forth each Category of Personal Data collected from or about consumers, and the Categories of Recipients to whom we disclosed such Personal Data:
| Categories of Personal Data | Categories of Recipients |
|---|---|
| Identifiers | A real name, postal address, pictures, video; unique personal identifier, online identifier, IP address, email address, account name, driver’s license number, or other similar identifiers. |
| Commercial information. | Service Providers; Contractors; Governmental Agencies; Proceeding Recipients; Affiliates |
| Internet or other similar network activity. | Service Providers; Contractors; Proceeding Recipients; Affiliates; Advertising Agencies |
Sale of Personal Data and Targeted Advertising
We may allow certain third parties (such as online advertising services) to collect your personal information via automated technologies on our Website. We share the categories of personal information as listed above for the business and commercial purposes of online advertising and to provide third-party social network features and functionality on our Website. Those third parties may use your personal information for optimization, to display cross-contextual or targeted advertising and to manage their own platforms. You have the right to opt out of this disclosure of your information, which may be considered a “sale” or “targeted advertising” under applicable law, as set forth below. You may opt-out of such “sale” or targeted advertising by implementing the Global Privacy Control (“GPC”) signal in your browser. You can go to this website to learn more about the GPC signal and how to implement it: https://globalprivacycontrol.org/.
Knowing Your Rights Under the Applicable Consumer Privacy Laws
Applicable law in Texas and Nebraska provides consumers with specific rights regarding their Personal Data. In this section, we describe your rights and explain how to exercise those rights.
Access to Specific Information Right
You have the right to request that BASF disclose certain information to you about our collection and use of your Personal Data. If you wish to exercise your right to access, you must submit a verifiable consumer request (see Exercising Access, Data Correction and Deletion Rights sections below).
Once we receive and confirm your verifiable consumer request (see Verification Process and Response Timing and Format sections below), we will disclose to you any of the following pieces of information that apply to the extent these are included in your request, unless an exception or other grounds to deny the request in whole or in part applies under applicable law. In the event an exception applies, we will notify you of such exception or grounds when we respond to your request.
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